The real estate sector in Australia can be very competitive, in order to have a marketing plan in place is essential for success. However, to really stand out among your competitors, there are several creative marketing techniques you can try this can be the difference between a difficult month and sealing the deal on your property. Experiment with these unique marketing ideas, and continue to use those that attract the most potential buyers to your property.
Create a web page
Most real estate sellers post a list of their home on a website that is filled with thousands of other real estate ads. However, you can stand out among the crowd by developing a website specifically for your property. Include many photos of the interior and exterior of your property, and a description of the greatest features and benefits of your property offers. Include things like improvements to your real estate, location and amenities. Finally, include your contact information, so that potential buyers can easily reach you.
In addition to that, make sure he your website is mobile-friendly. Nowadays, “80% of Internet users use their mobile devices for online activities”(Impact). Almost everyone has a smartphone and Australians spend more and more time on their mobile devices. It is essential that your website is mobile. You can take the next step by creating a mobile application that potential buyers can use to view ads, etc.
Take advantage of all the features of social media
Learn the best ways to engage with social media. Don’t bombard all forms of social media with the same content. It is important to determine what type of content works best on which social media sites. For example, more casual videos could work better on a Snapchat or Instagram story, while surveys, contests and other content could work better on Facebook.
Giving gift bags to potential buyers is a creative marketing idea that can help customers remember you and the piece of real estate you are selling. Carry a gift bag with you with things like magnets, candy, real estate resources and buying tips. You can give the bags to all potential clients, for example to someone who just inspected a property.
A creative way to market your property is to create a virtual slide show. Hire a professional videographer to film images from inside and outside your properties. Ask him to create a montage of clips for each of your real estate pieces, so post them on your site and on YouTube. According to the National Association of Realtors, 74% of buyers now use the Internet to search for real estate before buying it. This means virtual slideshows are a great way to give potential buyers a “virtual tour” of your property without actually having them come to see the property. “In 2018, 85% of staged homes sold for 6-25% more than unstaged homes” (Home Staging Resource).
While you have a professional videographer working with you, ask him to take some aerial drone shots of your properties, it will enhance your site and add excitement to your listing. Those drone videography can be used to supplement your virtual tours.
In today’s world of digital printing parts and spam, sending a postcard written in your own handwriting can be a creative marketing idea that really stands out. First, create a list of people who are potential buyers for your property. Once you have your list ready to go, write a personal postcard that communicates your greatest features and benefits. In addition, include your contact information. Include a photo of your property on the front of the postcard as well. This is a good idea, especially when you ave a small real estate business. However, the more you will grow, the less you might want to use that tip because it is time consuming.