• February 26, 2020
  • info@capturerealty.com.au

What are real estate portals?

Real estate portals, also called real estate classifieds or real estate marketplaces, are thriving all around the world. Some of them are even becoming internet behemoths, like the Australian one realestate.com.au (REA Group), which is a US$10bn valued company, making it one of the biggest portal on the planet. But everywhere, on each continent, in each country, several real estate portals are thriving, because finding a home, to buy or to rent, is one of the main things to do in life.

How are portals working?

Those portals are working daily with individual owners, real estate agencies and agents, as well as real estate developers and promoters, to allow them to get the maximum exposure to market their property, either it is for sale or for rent. But most of the times, these portals are dependant on the quality of the listings they received, and it’s not always good. For example, only 18% of property listings on Rightmove have a floorplan (you can read our post on why it is important to have a floor plan to better sell your property), and most listings don’t have good photos (yes, it is important to have good photos to sell better and faster, read more here too).

How do they make money?

Real estate portals make revenues by selling visibility, exposure, advertising, boosts, etc. And it can goes up to a few thousands of dollars to post one listing only in some countries! Portals generate leads on property listings, and for their other partners such as banks, insurance companies, utility service companies and more.

Why working with us?

But real estate portals are tech companies, they are medias, they offer visibility, but they can’t assist their users getting better photos, better listings, better floorplans, etc… That’s why we are here with PropertyRender.com, helping you, portals, get better listings, by offering our different services, white-labelled, to your users.

But by doing that, you also add an other revenue line to your business. An other revenue growth potential. Extracting more value from the same customers you have, offering them more services, and helping them to sell and rent more, better and faster.

6 critical advantages

  1. Grow your revenues
  2. Offer more services to your customers
  3.  Don’t hire more teams
  4. White label it and make it your own
  5. Frictionless business experience
  6. Be one step ahead of the competition

Still not convinced? Check these facts!

  • 25% of buyers will ignore a property listing without floorplan
  • 30% more enquiries for properties with floorplans
  • Without a photo, you have 2 seconds to grab the buyer’s attention, 20 seconds with a photo
  • Professionally enhanced photos will boost listing views by 61%

And the main one,

  • For 83% of buyers, pictures are – very – important!

So yes, let’s work and explore synergies together, our teams work 24 hours daily, 7 days weekly, as we already have customers all around the world, on each continent (apart from Antarctica!).

Leave a Reply

Your email address will not be published. Required fields are marked *