Videos are one of the best ways to connect with an audience and build a cohesive brand. Professionally filmed and edited videos are an essential element to maintaining a relevant brand. If you’re thinking about adding videos to your content roster but don’t want to spend the cash to get a pro setup, then we have some tips to help you record professional video content on your smartphone.

Lighting
A well-lit area is paramount to an excellent end product. Do some research on the different kinds of lighting solutions, find out when the golden hour is in your area, and learn as much as you can about exposure and how it can affect your images. For the most natural-looking photos, learn to work with natural light.

Keep it Steady
Another marker of a professionally shot video is stability. No one likes shaky cam work. A small handheld tripod gives you a much more steady camera set up to move around with. A tripod also gives you the option of shooting still images beautifully. Many affordable accessories will help you to shoot better video. Many camera stores and even various cellphone shops stock such accessories.

Film in the Correct Orientation
Consider which platform you are shooting for. YouTube? Shoot landscape. Instagram Stories? Keep that camera portrait. Content that isn’t properly oriented for its platform can be interruptive and irritating, so make the viewing experience as painless as possible.

Audio
Another option to improve your video is to enhance your audio. Phone compatible lapel mics are available everywhere online to suit a variety of budgets. This can take your video to the next level with a small bump in audio quality.

Exposure Lock
As mentioned, exposure is incredibly important. Most smartphones can automatically focus and expose your picture. If you’re filming a video of an interior, your phone will keep trying to compensate for changing lighting conditions. When you’ve practised your shooting path, and you’re ready to begin, you can often lock your focus and exposure. Before you start, Google how to do this on your specific device. Android and iPhone often have very different ways of doing this.

Don’t use Digital Zoom
Since a phone lens can’t zoom optically, like a professional camera, whenever you zoom in on a phone you lose picture quality because all you’re doing is making the picture bigger digitally. This means that your videos will become more pixelated as you zoom. If you need a close-up, it’s best to physically move as close as you can to whatever you’re shooting.

Having professionals to handle your videos is amazing, but at times shockingly expensive. However, once you have mastered the art of creating a beautiful video on your phone you will have a skill set that you can grow and build as you go. PropertyRender.com can take care of your video editing through their affordable real estate video editing service.

For more information and resources on real estate photography, sign up to our platform for free and visit the user dashboard.

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